SEÁN.

Researcher · Product Thinker

Uncovering human behaviour to build thoughtful products.

My work uncovers what makes people tick and turns those insights into products that solve real problems. At the heart of every project is a deep understanding of humans.

Portrait of Seán

Product Research

Three phones showing a peer-to-peer recognition app

Discovery · Jobs to be Done

Driving engagement through practising gratitude

A large-scale strategic research initiative using Outcome-Driven Innovation and Jobs-to-be-Done to explore peer-to-peer recognition.

A laptop, tablet and phone showing a redesigned homepage

Growth · Rapid Iteration

Navigating Rapid Product Innovation

I led the adoption of a RITE research process to support a rapid homepage redesign, enabling 7-day iterative testing cycles and improving usability scores by +3.1 SUS points.

Product Building

Vinyl Vault on a phone, laptop and tablet

AI · Vibe Coding

Building Vinyl Vault: From UX Researcher to AI Product Builder

A responsive web app that helps vinyl collectors answer one question while browsing in a record shop: “Do I already own this record?”

Data Science

Road Collision Severity Predictor on a phone, laptop and tablet

Data · Machine Learning

Predicting Road Collision Severity in Great Britain

An end-to-end data analytics capstone completed for the Higher Diploma in Science in Data Analytics at Dublin Business School.

Writing

  1. 01Research ImpactBuilding Trust with stakeholders using CAVEA framework for cultivating and maintaining stakeholder trust throughout the end-to-end research process.
  2. 02MentorshipThe Mentor’s Role as the ultimate cheerleaderReflections on mentoring and creating meaningful encouragement for emerging research and design talent.

Speaking

Guest Speaker

Effective User Research Strategies & Common Pitfalls

Watch on YouTube ↗ (opens in a new tab)

Panel Discussion

6 Important Rules for High-Impact UX Research

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